Def: graph·ic de·sign
Graphic design the art and profession of selecting and arranging visual elements—such as typography, images, symbols, and colours—to convey a message to an audience.
Sometimes graphic design is called “visual communications,” a term that emphasizes its function of giving form—e.g., the design of a book, advertisement, logo, or Web site—to information. An important part of the designer’s task is to combine visual and verbal elements into an ordered and effective whole. Graphic design is therefore a collaborative discipline: writers produce words and photographers and illustrators create images that the designer incorporates into a complete visual communication. – britannica.com
Graphic Design is the basis for all things visual, including websites. In today’s information overload you must attract the potential customer, interest them — and keep that interest (engaged) until you deliver the communication you want them to get.
When creating graphics for our clients, a design is always done to produce impact and further the overall branding of our clients.
It’s important to us that our design is not just pretty pictures but communicates easily the clients marketing goals & services to their consumers ensuring they are always in the forefront of their minds.