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SEO – Search engine optimization

What exactly is SEO? Simply put SEO is the skill of formatting a website in such a way that google can easily know what you website is about.

That is done with the proper keyword research – in other words finding out what are the words or phrases people use when searching for your services or products.

Then optimizing your site for those words (keywords) so that google will put your site in front of people when they type in those specific words or phrases.

In SEO backlinks are quite important to google in the proper SEOing of your website. A backlink is a link from another site to your site. 

An example of this would be supplier of yours has listed you on their website as a vendor of their products and has a link to your website. The more links from real sites the better as Google then knows that other people think you website is important and is worthy of giving it a good ranking in their search engines.

Social Media is another ranking factor, google loves when others people are talking about your site, so it’s important to use social media.

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Most people use
google to search

It is rare in this day and age that a person looking for a service does not go online. With cell phones it is easy just to search a service or product, while having a coffee, find the service or products and call or buy it on online. There are other search engines like Bing, Yahoo etc. But the majority of people use Google.


why you need seo

There is no doubt that people do search for services and products online, but just because you have a website does not mean that yours will be seen or visited when someone searches for services or product you are selling. In the bigger cities the competition is pretty big depending on the services or products your selling.
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Good SEO will get you more traffic

Good SEO will get your product or services keywords to rank higher in the search engines and bring more people to your website. Once they get to your site they can get the information they need to make a decision to contact and buy your goods or services.
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what seo won’t do

Yes you can get more traffic to your website but that traffic can be wasted if you have a site that is not user friendly or does not communicate your product or service properly. A simple, good looking website that communicates, has the proper call to action i.e. a phone number that is easily seen and a contact page so a email can be sent will ensure you do not waste the traffic you get.

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SEO can be done properly

Doing SEO properly has many factors that are beneficial to your site, a major one is speed. As part of SEO we make your site faster and more user friendly. Then there is formatting & design. Having a well designed website that easy to navigate is good practice when doing SEO.

seo – white hat

Important point here… always practice good SEO – “white hat” in other words not “black hat” tactics which means trying to trick the search engines. That is a very short term solution and it is always detrimental to your website. Proper SEO done well, cleans up the site, makes it more user friendly, easier to read and will rank your site in Google search engines.

Local Seo

To the right is an example of SEO Trade Design has done.

The company’s name is Westwood Aluminum and the website we created is called westwoodsiding.ca.

As shown on the images to right (or below on mobile), they dominate the siding keywords in their local area, which the Great Toronto Area (GTA). They pretty much number one for anything siding service related.

You can do a search yourself and see the results. 



  • A lot more leads
  • Leads automatically coming in.
  • People really interested in buying.

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get in touch now to find out how to relaunch your business!

Get more customers using the correct message, the correct visuals and the correct promotional channels.

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